Roger Ebert: Sequels and Unoriginality in Hollywood
Aside from his spot-on commentary on the state of originality in mainstream film, I also thought this paragraph was particularly apt:
Trailers also do their best to spoil secrets and sight gags for you. One executive told me: “We want them to feel like they’re seeing the whole movie, except that it’s longer.” This model can also be found in the aisles of supermarkets, where you’re offered a bite of cheese on a toothpick. After you eat it, you know everything there is to know about that cheese except what it would be like to eat a pound of it.
More than ever before, I get the feeling that my colleagues at various studios think that I’m rather slow.
Source: spytap
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